Reformulacion Planificacion Estrategica y Diseno de Mapa Estrategico

Overview

El objetivo del presente Estudio de Caso es reformular, para la empresa en estudio, su Misi?n, Visi?n, Objetivos y Estrategia, dise?ados hace algunos a?os, de tal modo de corregir los errores impl?citos en su definici?n y hacerlos m?s coherentes con los desaf?os a que esta organizaci?n se enfrentar? en los pr?ximos a?os, dada sus caracter?sticas y potencialidades. Junto a lo anterior, se dise?ar? su Mapa Estrat?gico, herramienta que complementa su Planificaci?n Estrat?gica, y que ser? fundamental para poder ...
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Overview

El objetivo del presente Estudio de Caso es reformular, para la empresa en estudio, su Misión, Visión, Objetivos y Estrategia, diseñados hace algunos años, de tal modo de corregir los errores implícitos en su definición y hacerlos más coherentes con los desafíos a que esta organización se enfrentará en los próximos años, dada sus características y potencialidades. Junto a lo anterior, se diseñará su Mapa Estratégico, herramienta que complementa su Planificación Estratégica, y que será fundamental para poder comunicar y dar a entender a toda la organización dicha Planificación Estratégica Reformulada, junto con alinear los esfuerzos de ésta para el logro de los objetivos futuros definidos, y validar o refutar las diferentes relaciones causa-efecto que se visualizan en dicho Mapa Estratégico propuesto. El presente trabajo se justificó en la evidente necesidad de mejorar y corregir la Planificación Estratégica que la empresa desarrolló inicialmente y que hoy presenta errores básicos que están afectando su desarrollo actual y en especial el de los proximos años.
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Product Details

  • ISBN-13: 9783848458462
  • Publisher: AV Akademikerverlag GmbH & Co. KG.
  • Publication date: 3/28/2012
  • Language: Spanish
  • Pages: 56
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.13 (d)

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