Reformulacion Planificacion Estrategica y Diseno de Mapa Estrategico


El objetivo del presente Estudio de Caso es reformular, para la empresa en estudio, su Misi?n, Visi?n, Objetivos y Estrategia, dise?ados hace algunos a?os, de tal modo de corregir los errores impl?citos en su definici?n y hacerlos m?s coherentes con los desaf?os a que esta organizaci?n se enfrentar? en los pr?ximos a?os, dada sus caracter?sticas y potencialidades. Junto a lo anterior, se dise?ar? su Mapa Estrat?gico, herramienta que complementa su Planificaci?n Estrat?gica, y que ser? fundamental para poder ...
See more details below
Other sellers (Paperback)
  • All (2) from $37.92   
  • New (2) from $37.92   
Sending request ...

More About This Book


El objetivo del presente Estudio de Caso es reformular, para la empresa en estudio, su Misión, Visión, Objetivos y Estrategia, diseñados hace algunos años, de tal modo de corregir los errores implícitos en su definición y hacerlos más coherentes con los desafíos a que esta organización se enfrentará en los próximos años, dada sus características y potencialidades. Junto a lo anterior, se diseñará su Mapa Estratégico, herramienta que complementa su Planificación Estratégica, y que será fundamental para poder comunicar y dar a entender a toda la organización dicha Planificación Estratégica Reformulada, junto con alinear los esfuerzos de ésta para el logro de los objetivos futuros definidos, y validar o refutar las diferentes relaciones causa-efecto que se visualizan en dicho Mapa Estratégico propuesto. El presente trabajo se justificó en la evidente necesidad de mejorar y corregir la Planificación Estratégica que la empresa desarrolló inicialmente y que hoy presenta errores básicos que están afectando su desarrollo actual y en especial el de los proximos años.
Read More Show Less

Product Details

  • ISBN-13: 9783848458462
  • Publisher: AV Akademikerverlag GmbH & Co. KG.
  • Publication date: 3/28/2012
  • Language: Spanish
  • Pages: 56
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.13 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)