Reframing The Attitude-Behavior Debate

Overview

This thesis proposes a reconceptualization of the "attitude" as a multidimensional latent process, which may be unstable across situations, individuals, and time. A review of the literature in light of this reconceptualization reveals aspects of the survey situation that may systematically influence measures of attitudes, behaviors, and social norms. This suggests that contradictory findings regarding attitude-behavior consistency may be partly due to specific inadequacies of conventional measures. A reflexive ...
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Overview

This thesis proposes a reconceptualization of the "attitude" as a multidimensional latent process, which may be unstable across situations, individuals, and time. A review of the literature in light of this reconceptualization reveals aspects of the survey situation that may systematically influence measures of attitudes, behaviors, and social norms. This suggests that contradictory findings regarding attitude-behavior consistency may be partly due to specific inadequacies of conventional measures. A reflexive research strategy is proposed, which supplements survey methods with both quantitative and qualitative assessments of measurement validity.This strategy is applied in a case study of attitudes, norms, and diet in five vegetarian student cooperative houses. Analyses test the sufficiency of a revised Model of Reasoned Action for predicting members' intentions to abstain from eating beef, chicken, or fish. Throughout the analyses, several methodological issues are explored in an effort to optimize validity: elicitation and fixed response items, generality of referents and expected consequences, subjective and objective measures of social norms, allowance for composite behavioral intentions, and specification of regression models. Implications for future theoretical research and the design of reflexive behavioral interventions are discussed.
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Product Details

  • ISBN-13: 9781581120059
  • Publisher: Universal-Publishers.com
  • Publication date: 12/1/1997
  • Pages: 132
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.31 (d)

Table of Contents

I. Introduction 1
II. Review and Analysis of the Literature 5
A. The Conceptualization and Measurement of Attitudes and Behavior 5
1. Definition of Attitude 5
2. Measurement of Attitudes 13
3. Measurement of Behavior and Behavioral Intentions 16
B. Consistency vs. Independent Variation Arguments 20
C. Contingent Consistency Arguments 24
1. Attitudinal Characteristics 27
2. Personality Characteristics 29
3. Behavioral Characteristics 30
4. Situational Characteristics 31
5. Normative Influences 33
D. The Model of Reasoned Action 40
E. Attitude Change and Behavior 42
F. Conclusion to Literature Review 47
III. Methods 51
IV. Results and Discussion 54
A. Profile of the Study Population 54
B. Construct Validity of Measures: A Self-Reflective Methodology 59
1. Construct Validity of Attitude Measures 60
2. Construct Validity of Normative Measures 66
3. Construct Validity of Behavioral Intentions Measures 76
C. Predictive Validity of Measurements 78
1. An Iterative Sufficiency Test of a Revised Model of Reasoned Action 78
2. Assessing the Threat of Spurious Correlation 80
3. Zero Order Analysis of Personal Variables as Predictors of Intentions 82
4. Zero Order Analysis of Attitudinal and Normative Variables 85
5. Zero Order Analysis of Marginal Variables 88
6. Building a Revised Model of Reasoned Action 90
7. A Multivariate Test of the Revised Model 92
8. A Multivariate Sufficiency Test for the Reduced Model 95
V. Conclusion 99
VI. References 107
VII. Appendix A. Group Profiles 118
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