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Reinventing Fire: Bold Business Solutions for the New Energy Era

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Overview


Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.

Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.

Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.

Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

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Editorial Reviews

From the Publisher

"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

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Product Details

  • ISBN-13: 9781603583718
  • Publisher: Chelsea Green Publishing
  • Publication date: 10/15/2011
  • Pages: 352
  • Sales rank: 601,646
  • Product dimensions: 9.46 (w) x 7.80 (h) x 1.02 (d)

Meet the Author


Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards. A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books are Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size, an Economist book of the year blending financial economics with electrical engineering, Winning the Oil Endgame. An anthology from his 1968-2010 work, The Essential Amory Lovins, is being released this year. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.
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Table of Contents

1. Defossilizing fuels
The true cost of oil addiction
Oil and insecurity
Coal's hidden costs
Turning the supertanker
Lighting the new fire
No miracles required
2. Transportation : fitter vehicles, smarter use
Designing and building autos differently
Using autos more productively
The rest of the story : beyond automobiles
Powering vehicles with cleaner energy
Conclusion : better mobility at lower cost without oil
3. Buildings : designs for better living
Understanding today's building quagmire
The efficiency revolution : what's profitable and what's possible
The conundrum and the challenge
Solving the efficiency puzzle
Conclusion : more comfort, more productivity, less energy, stronger economics
4. Industry : remaking how we make things
How the industrial jungle drives U.S. energy demand
Viewing industry through the efficiency lens
How much more productive can industry become?
Transforming the industrial jungle
Conclusion : competitiveness through radical energy productivity
5. Electricity : repowering prosperity
Imagining the next electricity system
Maintain : the elusiveness of "business-as-usual"
Migrate : the conventional approach to "carbon-free" electricity
Renew : tapping nature's inexhaustible energy sources
Transform : a seismic shift in scale
Four cases, one broad direction
How do we get there from here?
Conclusion : the path forward
6. Many choices, one future
Looking back from 2050
How can reinventing fire evolve smoothly?
How do we seize the 2050 prize?
Kindling the new fire

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Customer Reviews

Average Rating 1.5
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Sort by: Showing all of 2 Customer Reviews
  • Posted November 5, 2012

    Buy in print not for Nook

    The book does not port to the Nook platform very well at all. Most of the book's graphs are cut off and do not display on the Nook Color. The text of the book does present a positive outlook for future US energy consumption if energy efficiency gains are realized. As someone well acquainted with the subject already, I did not find much new information, but for a beginner, this could be a fantastic start to research on energy efficiency. I would have rated this book five stars if the ebook version performed properly.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted November 14, 2012

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