Reinventing Fire: Bold Business Solutions for the New Energy Era

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Overview

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

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Editorial Reviews

From the Publisher

ForeWord Reviews-
Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the ‘efficient and restorative use of resources.’ The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the ‘new energy era.’ The ‘winners’ in this new era will be those companies, organizations—and even nations—nimble and innovative enough to anticipate and realize the opportunities. Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is ‘business as usual’ and one that ‘reinvents fire.’ The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits—to the economy and the environment, as well as to our health and national security. The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation.

Book News-
Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.

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Product Details

  • ISBN-13: 9781603583718
  • Publisher: Chelsea Green Publishing
  • Publication date: 10/15/2011
  • Pages: 352
  • Sales rank: 283,024
  • Product dimensions: 9.46 (w) x 7.80 (h) x 1.02 (d)

Meet the Author

Amory Lovins, a consultant physicist, is among the world's leading experts in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards.

A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute, an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 30 books is Reinventing Fire: Bold Business Solutions for the New Energy Era. An anthology from his 1968-2010 work, The Essential Amory Lovins, was released in 2011. He is also the co-author of the sustainable business classic, Natural Capitalism. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

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Table of Contents

1. Defossilizing fuels
The true cost of oil addiction
Oil and insecurity
Coal's hidden costs
Turning the supertanker
Lighting the new fire
No miracles required
2. Transportation : fitter vehicles, smarter use
Designing and building autos differently
Using autos more productively
The rest of the story : beyond automobiles
Powering vehicles with cleaner energy
Conclusion : better mobility at lower cost without oil
3. Buildings : designs for better living
Understanding today's building quagmire
The efficiency revolution : what's profitable and what's possible
The conundrum and the challenge
Solving the efficiency puzzle
Conclusion : more comfort, more productivity, less energy, stronger economics
4. Industry : remaking how we make things
How the industrial jungle drives U.S. energy demand
Viewing industry through the efficiency lens
How much more productive can industry become?
Transforming the industrial jungle
Conclusion : competitiveness through radical energy productivity
5. Electricity : repowering prosperity
Imagining the next electricity system
Maintain : the elusiveness of "business-as-usual"
Migrate : the conventional approach to "carbon-free" electricity
Renew : tapping nature's inexhaustible energy sources
Transform : a seismic shift in scale
Four cases, one broad direction
How do we get there from here?
Conclusion : the path forward
6. Many choices, one future
Looking back from 2050
How can reinventing fire evolve smoothly?
How do we seize the 2050 prize?
Kindling the new fire

"Amory and his 'reinventing fire' energy path should be part of the induction packs for all political, financial and business leaders."--John Elkington, The Guardian

Reinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.--Andy Kerr, Home Power

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 5, 2012

    Buy in print not for Nook

    The book does not port to the Nook platform very well at all. Most of the book's graphs are cut off and do not display on the Nook Color. The text of the book does present a positive outlook for future US energy consumption if energy efficiency gains are realized. As someone well acquainted with the subject already, I did not find much new information, but for a beginner, this could be a fantastic start to research on energy efficiency. I would have rated this book five stars if the ebook version performed properly.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted November 14, 2012

    No text was provided for this review.

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