Reinventing Fire: Bold Business Solutions for the New Energy Eraby Amory Lovins, Marvin Odum, John W. Rowe
Pub. Date: 10/15/2011
Publisher: Chelsea Green Publishing
Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for
Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.
That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.
Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.
Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.
Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.
Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.
- Chelsea Green Publishing
- Publication date:
- Product dimensions:
- 9.46(w) x 7.80(h) x 1.02(d)
Table of Contents
1. Defossilizing fuels
The true cost of oil addiction
Oil and insecurity
Coal's hidden costs
Turning the supertanker
Lighting the new fire
No miracles required
2. Transportation : fitter vehicles, smarter use
Designing and building autos differently
Using autos more productively
The rest of the story : beyond automobiles
Powering vehicles with cleaner energy
Conclusion : better mobility at lower cost without oil
3. Buildings : designs for better living
Understanding today's building quagmire
The efficiency revolution : what's profitable and what's possible
The conundrum and the challenge
Solving the efficiency puzzle
Conclusion : more comfort, more productivity, less energy, stronger economics
4. Industry : remaking how we make things
How the industrial jungle drives U.S. energy demand
Viewing industry through the efficiency lens
How much more productive can industry become?
Transforming the industrial jungle
Conclusion : competitiveness through radical energy productivity
5. Electricity : repowering prosperity
Imagining the next electricity system
Maintain : the elusiveness of "business-as-usual"
Migrate : the conventional approach to "carbon-free" electricity
Renew : tapping nature's inexhaustible energy sources
Transform : a seismic shift in scale
Four cases, one broad direction
How do we get there from here?
Conclusion : the path forward
6. Many choices, one future
Looking back from 2050
How can reinventing fire evolve smoothly?
How do we seize the 2050 prize?
Kindling the new fire
and post it to your social network
Most Helpful Customer Reviews
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The book does not port to the Nook platform very well at all. Most of the book's graphs are cut off and do not display on the Nook Color. The text of the book does present a positive outlook for future US energy consumption if energy efficiency gains are realized. As someone well acquainted with the subject already, I did not find much new information, but for a beginner, this could be a fantastic start to research on energy efficiency. I would have rated this book five stars if the ebook version performed properly.