Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

Overview

Forward-thinking Chinese companies are reinventing theirbusiness models, their corporate cultures, and themselves to becomeglobal competitors who offer knowledge rather than cheap labor intheir quest to join the ranks of the "world's best" companies.

Reinventing Giants offers a behind-the-scenes profile ofone of the most ambitious of these emerging Chinese competitors,the Haier Group—the world's largest manufacturer of homeappliances. The book reveals how Haier has repeatedly ...

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Overview

Forward-thinking Chinese companies are reinventing theirbusiness models, their corporate cultures, and themselves to becomeglobal competitors who offer knowledge rather than cheap labor intheir quest to join the ranks of the "world's best" companies.

Reinventing Giants offers a behind-the-scenes profile ofone of the most ambitious of these emerging Chinese competitors,the Haier Group—the world's largest manufacturer of homeappliances. The book reveals how Haier has repeatedly reinventedits business model and corporate culture in an effort to sustainits success. Haier's success is not about impulsiveness, nor naivephilosophical longings, but about ambitious aspirations, stronginspirational leadership, careful strategic observation, detailedadjustments of managerial choices, and abundant trust in the powerof employees to really take command of an organization's fate. Theauthors demonstrate how a giant company of 80,000 employeestransformed itself by embracing the contradictions of beingsimultaneously structured yet entrepreneurial, disciplined yetflexible, tactical yet strategic.

Reinventing Giants offers the critical information,lessons learned, and a substantive model for transforming anycompany grappling with competition in the global marketplace. Thebook shows how Haier's managerial accountability and responsibilityhave been repositioned at every level in the organization, whilemaintaining the core value of market-centricity. The authorsinclude actual work reports in order to describe this process indetail from the ground up and emphasize how a belief in theliberation of employee talent has consistently been the drivingforce underlying Haier's success.

Using Reinventing Giants as a guide, any organization canlearn what it takes to open, sustain, and revitalize new markets ona global stage.

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Product Details

  • ISBN-13: 9781118602232
  • Publisher: Wiley
  • Publication date: 4/15/2013
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Bill Fischer is a professor of innovation management atIMD in Lausanne, Switzerland. Formerly he was executive presidentand dean of the China-Europe International Business School inShanghai and the Dalton L. McMichael Sr. Professor of Business atthe Kenan-Flagler Business School of the University of NorthCarolina at Chapel Hill. He writes The Ideas Business blogfor Forbes.com.

Umberto Lago is associate professor of Management atBologna University in Italy. He has been, at different stages ofhis life (often simultaneously): a university professor, privateand public manager, entrepreneur,andconsultant.He is a member ofUEFA Club Financial Control Body.

Fang Liu is a research associate at IMD. Her researchfocuses on fields such as management innovation, marketing, andglobal business.

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Table of Contents

Foreword ix
Alexander Osterwalder

1. Moving a Company with the Times: What Makes Haier Unique? 1

2. The Battle field: The Home Appliance Industry in the West and China 17

3. The Story of Haier and the Evolution of Its Corporate Culture 43

4. Liberating Talent: Tapping the Entrepreneurial Spirit 81

5. Building a Corporate Culture for the Twenty-First Century 109

6. Haier as a High Performer 147

7. A True Hybrid: How to Fashion a Strategically Agile Organization 175

8. A True Disrupter: How Embracing Change Creates Value 211

Postscript: While We Were Writing . . . 227

Appendix: How ZZJYTs Work 233

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