Reinventing the Entrepreneur: Turning Your Dream Business into a Reality


MaryEllen Tribby is an entrepreneur, CEO, international speaker,top business consultant, an expert marketing strategist, abestselling author, a wife and mother of three. As if that weren'tenough, she's also a woman with a calling, and that's to helpothers live lives of passion, purpose, and financial independence.And in this powerful new book, she arms you with the tools fordoing just that.

Reinventing the Entrepreneur is not another feel-goodmotivational book full of big ...

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MaryEllen Tribby is an entrepreneur, CEO, international speaker,top business consultant, an expert marketing strategist, abestselling author, a wife and mother of three. As if that weren'tenough, she's also a woman with a calling, and that's to helpothers live lives of passion, purpose, and financial independence.And in this powerful new book, she arms you with the tools fordoing just that.

Reinventing the Entrepreneur is not another feel-goodmotivational book full of big promises and vague ideas. It is anuts-and-bolts guide to building a business around what you feelpassionate about and that provides you with the money and time tolive the life you want and deserve.

At its heart is an extraordinarily successful business modelcalled The Inbox Magazine ("iMag," for short). An approachcustom-tailored to the times, iMag lets you create a huge impactwith a minimal investment of time, energy, and money. It can bedone from home, on the road, or anywhere in theworld—including your patio or favorite coffee shop. And it'samazingly easy to learn!

Writing in her trademark friendly, down-to-earth style,MaryEllen walks you through all the steps of starting, running, andgrowing a successful iMag enterprise, including:

  • Brainstorming million-dollar business ideas
  • Researching the market and finding your ideal niche (orniches)
  • Sizing up the competition—and knowing what you can offerthat they can't
  • Finding the perfect name for your business and designing akiller website
  • Marketing your iMag and building an online following on socialmedia
  • Creating content that sings—and keeps them coming back formore
  • Selling advertising space and partnering with otherentrepreneurs
  • Measuring your success and growing your business

If you're a first-time entrepreneur, you'll find everything youneed to hone your Big Idea (or Ideas) and get your business off theground and running full throttle—right away!

If you're already in business, you'll learn proven techniquesfor boosting your bottom line by an order of magnitude—in notime.

Inspired by MaryEllen Tribby's own success story, and thesuccess stories of the thousands of people around the world whomshe has helped realize their dreams, Reinventing theEntrepreneur is your ticket to finding success and financialindependence in a business you love.

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Product Details

  • ISBN-13: 9781118584453
  • Publisher: Wiley
  • Publication date: 9/16/2013
  • Edition number: 1
  • Pages: 288
  • Sales rank: 521,616
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

MaryEllen Tribby is the founder and CEO of Met EdgeMedia. She is well known for launching iMags such, the world's leading Inbox Magazine and websitefor the empowerment of the working mom as well as The CEO'sEdge, where entrepreneurs learn how to build a strongerbusiness. Prior to founding Met Edge Media, MaryEllen was publisherand CEO of Early To Rise where she was responsible forgrowing the business from $8 million in sales to $26 million injust 15 months. Before that, she served as president of WeissResearch where she led the company to $67 million in sales from $11million in just 12 months. Earlier in her career, she ran divisionsat Forbes, Times Mirror Magazines, and Crain's New YorkBusiness, where she learned from some of the best businessmentors in the world. Today MaryEllen is a highly sought- afterinternational business consultant, speaker, and author. She residesin South Florida with her husband of 17 years, their threebeautiful children, and their nutty boxer, Coco. You can find outmore about MaryEllen at

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Table of Contents

Acknowledgments xi

Introduction: Turning Someday into Payday 1

Part One: The Who and the Why

Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7

Discover the Three “P’s”: Passion, Purpose,and Profits 9

Is It Sellable? 12

Quick Start Summary 14

Chapter 2 Markets versus Topics: Understand the Differenceand Prosper 15

Starting Small Is Better 18

Chapter 3 Determining Market Size: Easy as the ThreeBears—It’s Got to Be Just Right 21

Where’s There’s a Good Question, There’s aGreat Answer 23

Chapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer27

Birds of a Feather Flock Together 30

Chapter 5 Competitive Analysis: The Direct and Indirect33

Two Is Better Than One 33

Quick Start Summary 35

Part Two: Anatomy of Your Business

Chapter 6 A Proven Business Model: If It Ain’t Broken39

The Pros and Cons of Each Business Model 41

What’s a Guru? 45

No Face—No Name 46

Show Me the Money 47

Chapter 7 Naming Your Inbox Magazine: It’s Got to BeGood! 51

A Name Can Make You or Break You 51

Give the People What They Want 56

Give It a K.I.S.S. 58

Chapter 8 Design and Frequency: It’s All aboutEngagement 61

When, Oh When 63

Plain Text or HTML—What? 64

Let’s Push It! 65

It Needs to Be Actionable and Useful 66

Stick to Your Guns 67

Your Panache 68

Chapter 9 Software and Systems: Technology Made Easy69

The Bad You Need to Know 71

You Want to Stay Single 71

Websites Have Never Been Easier 72

Opt Them In—Send It Out 73

Chapter 10 Don’t Wait: Action You Can Take Right Now75

Action Step 1 75

Action Step 2 76

Action Step 3 77

Action Step 4 78

Action Step 5 79

You Are on Your Way! 80

Part Three: The Useful and the Actionable

Chapter 11 Building Your Panel: Content Is King 83

Three Easy Steps for Putting Your Panel Together 86

Step 1: Brainstorm a List of Potential Panelists 86

“No” Won’t Be an Option 105

Chapter 12 You, the Author: Article Writing Made Easy107

Alert Yourself 107

Become a Dictator 108

Take It to the Bank 110

Creating the Perfect Article Structure Is Golden 111

Creating Engaging Content 113

Be Remarkable 116

Chapter 13 Sourcing Compiled Content: Done for Your Filler117

Private Label Resale Content 117

Article Sites 119

Public Domain Content 120

Meat, Vegetables, and Bread 124

Chapter 14 Don’t Delay: Action You Should Take RightNow 125

Reality Awaits 127

Part Four: The Art and Brilliance of a Community

Chapter 15 Landing Pages: Land on It and Squeeze It, Baby131

Quantity Plus Quality Equals a Great List 131

Long versus Short Squeeze Pages 140

The Elements of a Squeeze Page 144

Get Out of the Headlights 146

Chapter 16 Lead Magnets: Your Ambassador 149

Types of Lead Magnets 151

The Reciprocal 151

Not Peanut Butter and Jelly 152

Be a Leader with Your Lead Magnet 156

Chapter 17 Your First 1,000: It’s a Numbers Game159

Step 1: Social Media Marketing 160

Step 2: Article Marketing 163

Step 3: Active Content Syndication 172

Step 4: Press Releases 174

Step 5: Viral PDFs/Infographics 176

Step 6: Ad and Resource Swaps 177

Less Is More 178

Low-Hanging Fruit Is Always the Way to Go 179

Part Five: Finally, a Real Business of Your Own

Chapter 18 Let’s Start Monetizing: The Smart Way183

Affiliate Promotions 183

Nobody Likes Greedy 184

Give Them What They Want 185

The Proof Is in the Pudding 185

Selling Advertising 187

Rates and Data: It’s All in the Cards 193

Evolution in Advertising 197

Brokers and Managers 199

Logical and Methodical 200

Chapter 19 The Publisher’s Matrix: Your Content Empire201

Determine Your Needs 206

Publisher Method 1: Joint Venture Partnerships 206

Publisher Method 2: Buying and Licensing Content 210

Publisher Method 3: Hiring Ghostwriters 214

Publisher Method 4: Interviewing Experts 217

Do One, Do All 222

Part Six: Big or Small, Your Choice

Chapter 20 Measuring by the Numbers: The More You Know, theMore You Grow 225

Daily Key Metrics 225

To Keep the Doors Open = Fixed Plus Variable Expenses 226

Costs in Action 227

Subscribers Are Your Lifeline 228

You Can Improve Only if You Know Your Results 230

Weekly Key Metrics 233

Long-Term Metrics 239

Successful Entrepreneurs Love Numbers 242

Chapter 21 Building Your Team: It’s Good to Be Great!243

Who and When 244

The Million-Dollar Mark 247

Never, Never, Never Outsource 248

Gross Revenue versus Profits 249

A Good Problem to Have 252

Chapter 22 Positioning for the Sale: Your Big Payday253

Getting Ready 254

Good Things Come in Threes 259

Start the Right Way 261

Epilogue: Still Growing Strong and Damn Prouvéd 263

About the Author 265

Index 267

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