Reinventors: How Extraordinary Companies Pursue Radical Continuous Change

Overview

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.

Jennings and his research ...

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Overview

Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts; former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.

Jennings and his research team examined thousands of articles and news stories and selected the 100 best examples of companies, including Best Buy, Cirque du Soleil, and Avon, that have successfully reinvented themselves. After interviewing the key players in these transformations, Jennings established what he calls the "reinvention rules," including:

  • Abandon all ego: Being a master of conventional thinking yields conventional results.
  • Take lots of small chances: Small bets allow you to see what works-and what doesn't-without putting your neck on the line.
  • Be frugal: The best companies know how to fix problems and effect change using the resources already available.
  • Grow constantly: If you want to nurture and retain your best people, you need to make sure you can give them opportunities that will make them want to stay.

With the same friendly style of Jennings's previous titles, this audio book is a must-hear for any leader who wants to stay relevant for years to come.

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Editorial Reviews

Publishers Weekly
Between 2000 and 2010, 16 of the top 25 companies in the Fortune 500 fell out of rank. Meanwhile, 67% of global CEOs think their current business model is sustainable only for the next three years, 31% believe their current business model will last only five years, and 98% suspect that their business models are ultimately unsustainable. How, then, do companies survive? Leadership and management expert Jennings (Hit the Ground Running) believes that companies have to continuously change and adapt to their environment. To do so entails the inevitable eight-step program: letting go; picking the destination; making small bets on lots of innovations; retaining those who are committed to change; keeping everyone on the same page; practicing frugality; systematizing operations; and acting in the present. With analyses of such companies as Southwest Airlines and Apple, Jennings offers engaging business stories and perhaps a nugget of wisdom for corporate managers, though only time will tell if his survivors make it to 2022. Agent: Alex Nevins, Renaissance Literary and Talent Management. (May)
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Product Details

  • ISBN-13: 9781596597631
  • Publisher: Gildan Audio
  • Publication date: 6/26/2012
  • Format: CD
  • Pages: 6
  • Product dimensions: 5.80 (w) x 5.20 (h) x 0.80 (d)

Meet the Author

Jason Jennings is the bestselling author of four highly acclaimed leadership and management books-Hit the Ground Running; Think Big-Act Small; Less Is More; and It's Not the Big That Eat the Small . . . It's the Fast That Eat the Slow. USA Today called him one of the three most in-demand business speakers in the world. Jennings and his family split their time between the San Francisco area and Michigan's northern peninsula. Visit www.jennings-solutions.com

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Table of Contents

Introduction 1

Chapter 1 Constant Change And Growth 9

Chapter 2 Letting Go 29

Chapter 3 Picking The Destination 55

Chapter 4 Kiss A Lot Of Frogs 75

Chapter 5 Who Stays, Who Leads, Who Goes 99

Chapter 6 Getting And Keeping Everyone On The Same Page 123

Chapter 7 Forever Frugal 149

Chapter 8 Systematize Everything 181

Chapter 9 Don't Hesitate 207

Acknowledgments 229

Index 233

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