Relationship Fundraising: A Donor Based Apporoach To The Business of Raising Money

Relationship Fundraising: A Donor Based Apporoach To The Business of Raising Money

by Ken Burnett
     
 

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more

Overview

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

  • Implement creative approaches to relationship-building fundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors using direct mail, the press, television, the telephone, face-to-face contact, and more.
  • Prepare for the challenges of twenty-first century fundraising

Editorial Reviews

Booknews
Fundraising consultant Burnett presents a guide to fundraising for nonprofit organizations. His philosophy is based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed. The possibilities for bequest marketing are also explored. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780951897102
Publisher:
Bonus Books, Inc.
Publication date:
12/28/1996
Pages:
332
Product dimensions:
7.06(w) x 9.96(h) x 1.03(d)

Meet the Author

Ken Burnett is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid- Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written and cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at www.kenburnett.com.

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