The Relationship Revolution: Closing the Customer Promise Gap

The Relationship Revolution: Closing the Customer Promise Gap

by Larry Hochman
     
 

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Your customers are angry. Very angry!

The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they’re now deeply cynical. Trust in business is at an all-time low.

This defining moment calls for nothing less than a ‘Relationship Revolution’. The

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Overview

Your customers are angry. Very angry!

The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they’re now deeply cynical. Trust in business is at an all-time low.

This defining moment calls for nothing less than a ‘Relationship Revolution’. The businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era. At a time when everyone is looking for value, this is where you can create the kind of ‘unique value’ that you need to succeed.

Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years.

Product Details

ISBN-13:
9780470687932
Publisher:
Wiley
Publication date:
03/30/2010
Pages:
166
Product dimensions:
5.10(w) x 7.90(h) x 0.90(d)

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