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Relevant Selling: Research Proves Customers Value More Than Just Price
     

Relevant Selling: Research Proves Customers Value More Than Just Price

by Jaynie L. Smith, Craig Mowrey (Contribution by), Mark Steisel (Contribution by)
 

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Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. Relevant Selling was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing

Overview

Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. Relevant Selling was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.

Product Details

ISBN-13:
9780615564036
Publisher:
Executive Suite Press, Incorporated
Publication date:
04/01/2012
Pages:
240
Product dimensions:
5.10(w) x 7.60(h) x 1.10(d)

Meet the Author

Having sold over 40,000 hours consulting to C-Suite Executives for hundreds of businesses, Ms. Smith uncovered the lost discipline of most organizations. She has spent the last 15 years researching and analyzing the causes and developing the solutions. As an internationally sought after and award-winning consultant, Ms. Smith travels extensively to deliver the message of Relevant Selling. She has a masters degree from New York Institute of Technology.

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