Relevant Selling: Research Proves Customers Value More Than Just Price

Relevant Selling: Research Proves Customers Value More Than Just Price

by Jaynie L. Smith
     
 

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Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. Relevant Selling was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessingSee more details below

Overview

Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. Relevant Selling was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.

Product Details

ISBN-13:
9780615564036
Publisher:
Executive Suite Press, Incorporated
Publication date:
04/01/2012
Pages:
240
Sales rank:
1,437,938
Product dimensions:
5.10(w) x 7.60(h) x 1.10(d)

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