Reliable Fundraising: Strategies for Surviving and Thriving in Crisis and Calm / Edition 1

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Reliable Fundraising in Unreliable Times is the muchanticipated follow-up to fundraising expert Kim Klein's bestsellingFundraising for Social Change. This important book offers socialjustice nonprofits a road map for meeting the challenges offundraising in a climate of economic uncertainty.

Klein outlines the steps an organization needs to take to createa disciplined, systematic fundraising program that is both flexibleand durable in order to survive almost any challenge. ReliableFundraising in Unreliable Times tackles the big issues head-on,including the fact that the current economic turmoil has no end insight. Klein shows how to build fundraising programs that thrive onthis kind of economic roller-coaster ride and reveals how toidentify and make the most of opportunities as they come along. Sheexplores fundraising from the point of view of organizationaldevelopment and examines myriad issues such as working acrossgenerational lines and in multicultural communities, collaboratingeffectively with other nonprofits, and surviving scandals andcrises.

The book also examines challenging questions that bedevilnonprofits no matter what is going on in the external landscape,such as how boards can fulfill their fundraising responsibilitieswithout feeling overly burdened, how organizations can adapt togenerational leadership changes, how to practice goodtime-management habits, and how the sector—and the contextfor fundraising—will continue to change.

Written in Kim Klein's conversational, reader-friendly style,Reliable Fundraising in Unreliable Times discusses thecurrent fundraising landscape, provides an overview of the past,and offers hope for the future.

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Product Details

  • ISBN-13: 9780470479506
  • Publisher: Wiley
  • Publication date: 9/15/2009
  • Series: Kim Klein's Fundraising Series , #33
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.36 (w) x 8.96 (h) x 1.16 (d)

Meet the Author

Kim Klein is a noted figure in the field of grassroots fundraising, both as a writer and a practitioner. She provides training and consulting through Klein & Roth Consulting ( Klein is a member of the Building Movement Project, where she leads workshops on tax policy and fundraising. She is the founder of the bimonthly Grassroots Fundraising Journal, the series editor of the Chardon Press Series, and the author of the bestselling Fundraising for Social Change, Fundraising for the Long Haul, Ask and You Shall Receive, Raise More Money, and Fundraising in Times of Crisis.

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Table of Contents


I Get Ready: Reality Will Change.

1 How Nonprofits Think (or Don't) About Money.

2 The True Cost of Doing Business.

3 The Future Must Be Different from the Past.

II Keeping Your Nonprofit Strong and Healthy.

4 What Is (Probably) Always True About Fundraising.

5 Creating a Fundraising Philosophy.

6 Creating and Maintaining a Healthy Working Environment.

7 How to Be Happy in Development.

8 Analysis and Evaluation.

9 Developing a Donor Base.

10 Segmenting: The Key to Maintaining Relationships.

11 Building a Volunteer Fundraising Team.

12 All Roads Lead to Personal Asking.

13 Don't Leave Money on the Table.

14 Creating Financial Security.

III What to Do if You Are in a Financial Crisis.

15 Immediate Steps for Handling Your Crisis.

16 Mission, Message, and Damage Control.

17 Fundraising Strategies for the Next Six to Twelve Months.

IV Challenges and Opportunities.

18 The Truth About Boards and What to Do About It.

19 Dealing with Generational Change.

20 Staying Excited About Donors.

21 Time Management.

22 Our Main Job Now and into the Future.



About the Author.


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