Religion, Media, and the Marketplace

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"The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts."-John P. Bartkowski, author of The Promise Keepers: Servants, Soldiers, and Godly Men

"The intersections of religion, media, and the global marketplace may well be the defining issue of the twenty-first century. This superb collection of essays challenges parochial notions of religion, asking readers to explore the tangled web of buying, belonging and believing in today's world."-Diane Winston, Knight Chair in Media and Religion, University of Southern California

Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in myriad forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive?
In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths.
At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines.

Lynn Schofield Clark is an assistant professor and the director of the Estlow International Center for Journalism and New Media at the University of Denver's School of Communication.

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Product Details

  • ISBN-13: 9780813540184
  • Publisher: Rutgers University Press
  • Publication date: 3/28/2007
  • Edition description: New Edition
  • Pages: 352
  • Sales rank: 1,312,535
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.72 (d)

Table of Contents

Preface     ix
Acknowledgments     xvii
Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop)   Lynn Schofield Clark     1
Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace
Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America   David Nord     37
Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity   Anne L. Borden     67
"Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culture   Hillary Warren     90
Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts
Literacy in the Eye of the Conversion Storm   Gauri Viswanathan     105
Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media   Maryellen Davis     123
Cartoon Wars: The Prince of Egypt in Retrospect   Erica Sheen     154
Representations of the Religious "Other" in Popular Media and in the Marketplace
Evangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazine   Phyllis E. Alsdurf     171
Religion as Rhetorical Resource:The Muslim Immigrant in (Danish) Public Discourse   Ferruh Yilmaz     198
"Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Films   Kwabena Asamoah-Gyadu     224
Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices
"Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festival   Lee Gilmore     247
Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection   Regina M. Marchi     280
Afterword   Stewart M. Hoover     308
Contributors     315
Index     319
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