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Religious Cultures of the World: A Statistical Reference
     

Religious Cultures of the World: A Statistical Reference

by Philip Parker
 

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Religion is one critical

Overview

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Religion is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 26,000 statistics are provided for over 70 religious groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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Booknews
Begins by explaining what is meant by religious cultures, methods for quantifying them, problems with comparing them, and a physio- economic framework for doing so. Then presents tables detailing the economics, demography, sociology of over 400 groups, and the cultural, mineral, land, marine, and climatic resources available to them. Primarily a guide for business managers wanting to target specific populations as markets, but also of possible interest to social scientists and economic planners. One in a four-volume set that also covers linguistic, ethnic, and national cultures. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780313297687
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
02/28/1997
Series:
Cross-Cultural Statistical Encyclopedia of the World Series
Pages:
160
Product dimensions:
6.39(w) x 9.58(h) x 0.73(d)
Lexile:
1540L (what's this?)

Meet the Author

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects of Individual, Social, and Economic Behavior (Greenwood, 1995).

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