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Material CultureThe book is as much history as social science, and the writing flows seamlessly from personal observation to archival material, and from case studies to broad generalization. The total package is impressive: insights from some two hundred in-depth interviews supplemented by information from local newspapers, company reports, and an original content analysis of changing values via the Farm Journal magazine. Wuthnow is also a skilled writer who displays just the right blend of affection and detachment while leading readers through a nuanced story.
— James R. Shortridge