Rene Gnam's Direct Mail Workshop

Rene Gnam's Direct Mail Workshop

by Rene Gnam
     
 
'Rene Gnam's Direct Mail Workshop provides what none of us before Gnam have provided: a single source of truisms about effective direct mail techniques. This book serves as a giant checklist of combined knowledge and experience gained from in-the-mail results of mailings by the billions over time...' Bob Stone, Chairman Stone & Adler, Inc.

Overview

'Rene Gnam's Direct Mail Workshop provides what none of us before Gnam have provided: a single source of truisms about effective direct mail techniques. This book serves as a giant checklist of combined knowledge and experience gained from in-the-mail results of mailings by the billions over time...' Bob Stone, Chairman Stone & Adler, Inc.

Product Details

ISBN-13:
9780137734337
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/28/1990
Pages:
1
Product dimensions:
8.29(w) x 10.97(h) x 0.94(d)

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