Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

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by Amy Jo Martin
     
 

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Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how

Overview

Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Product Details

ISBN-13:
9781118340516
Publisher:
Wiley
Publication date:
10/02/2012
Pages:
224
Sales rank:
741,419
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

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Meet the Author

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O'Neal. Martin was named one of Forbes' Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I started a website business and knew social media was a must do however, twitter was not on my list of sites to use. Why? My reasoning for avoided the site...who cares what I'm doing during the course of my day. After reading Renegades I have a whole new perspective on the subject of Twitter and have to admit that there is something to it that makes sense. The book was a good read although I thought it could have been shortened much like those drawn out 1 hour tv shows. Don't get me wrong it was still a very good read and very enlightening. Bottom line is that it made a believer out of someone who said ....I'm not wasting my time with this useless nonsense,
Anonymous More than 1 year ago
Loved it all! Any user of twitter or facebook should read this book - endless possibilities for social networking!