Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

( 2 )

Overview

Renegades Write the Rules

Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But few reveal the sometimescounterintuitive rules of creating true worth that is unique to thesocial space—you must continually deliver value when, where,and how people want to receive it.

In Renegades Write the Rules, author, founder, and CEO ofDigital Royalty Amy Jo Martin shares her indispensable insight intothis ...

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

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Overview

Renegades Write the Rules

Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But few reveal the sometimescounterintuitive rules of creating true worth that is unique to thesocial space—you must continually deliver value when, where,and how people want to receive it.

In Renegades Write the Rules, author, founder, and CEO ofDigital Royalty Amy Jo Martin shares her indispensable insight intothis value-creation potential. Having pioneered how brands can behumanized and monetized, she demonstrates how social media haschanged the face of how individuals and organizations innovate.Martin not only reveals the strategies behind the social mediasensation of today's top celebrities, brands, and sports icons thatshe helped build, she also demonstrates how anyone (or any company)can build a loyal and lucrative digital influence. They can dothis, she says, by bucking previous assumptions and embracing theirinner renegade, and she shows them how, step by step, with theeight essential Renegade Rules:

Rule 1: Be the Media

Rule 2: Show Some Skin

Rule 3: Unmask Your Motives

Rule 4: Get Comfortable Being Uncomfortable

Rule 5: Ask Forgiveness Rather Than Permission

Rule 6: Consensus Is the True Authority

Rule 7: There's a New ROI in Town

Rule 8: The Act of Good Can Be Scaled

In addition to the eight Renegade Rules, the book is filled withbehind-the-scenes success stories from noteworthy celebrities suchas Shaquille O'Neal, Dwayne "The Rock" Johnson, and Dana White, aswell as iconic brands including Nike, FOX Sports, and DoubleTree byHilton. As you will see, the people and entities in these pageshave amplified their following exponentially and monetized theirbrands beyond what they could have accomplished with traditionalmarketing.

People want to be heard, to be involved, to be entertained, tobe adventurous, to be informed. With Renegades Write theRules you will learn how to apply the basic law of social mediasuccess: Humans connect with humans, not logos.

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  • Renegades Write the Rules
    Renegades Write the Rules  

Product Details

  • ISBN-13: 9781118340516
  • Publisher: Wiley
  • Publication date: 10/2/2012
  • Edition number: 1
  • Pages: 224
  • Sales rank: 783,373
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She’s the former director of digital media and research for the NBA’s Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O’Neal. Martin was named one of Forbes’ Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.
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Table of Contents

Foreword by Tony Hsieh ix

0 The Renegade Way 1

Rule 1 Be the Media 19

Rule 2 Show Some Skin 33

Rule 3 Unmask Your Motives 51

Rule 4 Get Comfortable Being Uncomfortable 69

Rule 5 Ask Forgiveness Rather Than Permission 91

Rule 6 Consensus Is the True Authority 111

Rule 7 There’s a New ROI in Town 133

Rule 8 The Act of Good Can Be Scaled 149

The Next Chapter 171

Appendix A: Digital Royalty’s Core Values 178

Appendix B: Lessons Learned 180

Notes 183

Acknowledgments 185

The Author 189

Index 191

To my Dad, my mentor renegade.

I’m forever grateful that you took me straight to the topof the double black diamond that day and made me skip the bunnyslope.

And to you, Mom, thank you for your constant empowerment.You’re the most positive person I know. I love you both.

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted June 16, 2013

    Great insight for those that think twittering is pointless.

    I started a website business and knew social media was a must do however, twitter was not on my list of sites to use. Why? My reasoning for avoided the site...who cares what I'm doing during the course of my day. After reading Renegades I have a whole new perspective on the subject of Twitter and have to admit that there is something to it that makes sense.

    The book was a good read although I thought it could have been shortened much like those drawn out 1 hour tv shows. Don't get me wrong it was still a very good read and very enlightening. Bottom line is that it made a believer out of someone who said ....I'm not wasting my time with this useless nonsense,

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 9, 2012

    Great Read!

    Loved it all! Any user of twitter or facebook should read this book - endless possibilities for social networking!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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