Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
  • Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
  • Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

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by Amy Jo Martin
     
 

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Renegades Write the Rules

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But few reveal the sometimes counterintuitive rules of creating true worth that is unique to the social space—you must continually deliver value when, where, and how people want to receive it.

In Renegades Write the Rules

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Overview

Renegades Write the Rules

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But few reveal the sometimes counterintuitive rules of creating true worth that is unique to the social space—you must continually deliver value when, where, and how people want to receive it.

In Renegades Write the Rules, author, founder, and CEO of Digital Royalty Amy Jo Martin shares her indispensable insight into this value-creation potential. Having pioneered how brands can be humanized and monetized, she demonstrates how social media has changed the face of how individuals and organizations innovate. Martin not only reveals the strategies behind the social media sensation of today's top celebrities, brands, and sports icons that she helped build, she also demonstrates how anyone (or any company) can build a loyal and lucrative digital influence. They can do this, she says, by bucking previous assumptions and embracing their inner renegade, and she shows them how, step by step, with the eight essential Renegade Rules:

Rule 1: Be the Media

Rule 2: Show Some Skin

Rule 3: Unmask Your Motives

Rule 4: Get Comfortable Being Uncomfortable

Rule 5: Ask Forgiveness Rather Than Permission

Rule 6: Consensus Is the True Authority

Rule 7: There's a New ROI in Town

Rule 8: The Act of Good Can Be Scaled

In addition to the eight Renegade Rules, the book is filled with behind-the-scenes success stories from noteworthy celebrities such as Shaquille O'Neal, Dwayne "The Rock" Johnson, and Dana White, as well as iconic brands including Nike, FOX Sports, and DoubleTree by Hilton. As you will see, the people and entities in these pages have amplified their following exponentially and monetized their brands beyond what they could have accomplished with traditional marketing.

People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. With Renegades Write the Rules you will learn how to apply the basic law of social media success: Humans connect with humans, not logos.

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Product Details

ISBN-13:
9781118442289
Publisher:
Wiley
Publication date:
08/29/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
Sales rank:
1,002,877
File size:
5 MB

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