Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

( 2 )

Overview

Learn the rules to building loyal (and lucrative) digital followings….

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this audiobook she shows how to build a faithful following and...

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

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Overview

Learn the rules to building loyal (and lucrative) digital followings….

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this audiobook she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value—when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

• Reveals the winning strategies for using social media to achieve dramatic results
• Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
• Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
• Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The audiobook reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

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Product Details

  • ISBN-13: 9781480590250
  • Publisher: Brilliance Audio
  • Publication date: 3/25/2014
  • Format: MP3 on CD
  • Edition description: Unabridged
  • Product dimensions: 5.37 (w) x 7.50 (h) x 0.50 (d)

Meet the Author

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She’s the former director of digital media and research for the NBA’s Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O’Neal. Martin was named one of Forbes’ Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.

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Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted June 16, 2013

    Great insight for those that think twittering is pointless.

    I started a website business and knew social media was a must do however, twitter was not on my list of sites to use. Why? My reasoning for avoided the site...who cares what I'm doing during the course of my day. After reading Renegades I have a whole new perspective on the subject of Twitter and have to admit that there is something to it that makes sense.

    The book was a good read although I thought it could have been shortened much like those drawn out 1 hour tv shows. Don't get me wrong it was still a very good read and very enlightening. Bottom line is that it made a believer out of someone who said ....I'm not wasting my time with this useless nonsense,

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 9, 2012

    Great Read!

    Loved it all! Any user of twitter or facebook should read this book - endless possibilities for social networking!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

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