Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

by Patricia Martin
     
 

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Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who

Overview

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo.

RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including:

  • a new class of workers dedicated to creating innovation
  • a growing desire to express new ideas and concepts aesthetically
  • and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities

Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

Product Details

ISBN-13:
9781605508443
Publisher:
F+W Media
Publication date:
06/28/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
453 KB

Meet the Author

Patricia Martin is president of LitLamp Communications Group and one of the nation's foremost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation. Martin has been featured for innovative work in marketing in the Chicago Tribune, Wall Street Reporter, Harvard Business Review, and BrandWeek magazine. Seth Godin named her a Purple Cow-an expert who helps clients be exceptional. She lives in Chicago.

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