Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1

Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1

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by Jack Trout, Steve Rivkin
     
 

The marketplace is changing. Are you?

So you’ve mastered the art of marketing. You’ve positioned your company, branded your

product, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.

You need REPOSITIONING.

A brilliant new approach to consumer psychology and corporate identity, this

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Overview

The marketplace is changing. Are you?

So you’ve mastered the art of marketing. You’ve positioned your company, branded your

product, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.

You need REPOSITIONING.

A brilliant new approach to consumer psychology and corporate identity, this groundbreaking—

and game-changing—guide shows you how to . . .

RETHINK your current marketing

REFOCUS your consumer branding

REASSESS your company’s strengths

REPOSITION your corporate identity

RECLAIM your competitive edge

Product Details

ISBN-13:
9780071635592
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/09/2009
Pages:
224
Sales rank:
643,924
Product dimensions:
8.60(w) x 5.80(h) x 0.77(d)

Table of Contents


Chapter one: Perception is reality.

Chapter two: Evolution is reality.

Chapter three: How to evolve.

Chapter four: When to evolve.

Chapter five: Internal evolution.

Chapter six: Repositioning takes time.

Chapter seven: Repositioning as a competitive weapon.

Chapter eight: Using a negative to set up a positive.

Chapter nine: Repositioning in politics.

Chapter ten: Repositioning in business.

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