Representing Sport

Overview

Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role.

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Overview

Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role.

Read More Show Less

Editorial Reviews

From the Publisher
"We have been waiting for a compelling intervention into media coverage of sports to use in teaching for many years. In a generous-spirited but critical, truly trans-Atlantic study."—Toby Miller, Professor of Cultural Studies and Cultural Policy, New York University
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Product Details

  • ISBN-13: 9780340740521
  • Publisher: Bloomsbury Academic
  • Publication date: 3/30/2002
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Pages: 184
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.39 (d)

Meet the Author

Rod Brookes is at University of Wales, Cardiff.

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Table of Contents

Acknowledgements
Abbreviations
1 Introduction 1
Wrestling v. sport 5
About this book 14
2 Mediating sport 19
Producing television sport 21
Analysing televised sport 27
Sport and journalism 32
The production of sports journalism 36
The news values of sports journalism 39
The audiences for media sport 43
Sport and new media technologies 45
3 The globalisation and commodification of sport 49
Conflicting definitions of globalisation 50
The 'post-industrialisation' of sport 53
The global politics of FIFA and the IOC 64
The globalisation of sporting cultures 73
4 Media, sport, and national identities 83
National identities as social-historical constructions 86
Media sport and national identity in the USA: the Super Bowl 90
Media sport and national identities in the UK 93
5 Media, sport and the politics of identity 1: race 107
Biological racism 108
Race as a 'floating signifier' 111
The commodification of black sport 113
'Role models' and 'bad boys' 114
6 Media, sport and the politics of identity 2: gender 123
The reproduction of gender inequalities through sport 125
The asymmetrical representation of gender in media coverage 127
Hegemonic masculinity 130
Sportswomen, post-feminism and the commodification of sport 134
7 Conclusion 145
References 149
Index 167
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