Representing Women: Myths of Femininity in the Popular Media

Overview

This book examines how women are discussed and depicted visually in popular media. Stressing the importance of a historical approach, the text includes a detailed study of continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period and explores the influences of feminism and consumerism.

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Overview

This book examines how women are discussed and depicted visually in popular media. Stressing the importance of a historical approach, the text includes a detailed study of continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period and explores the influences of feminism and consumerism.

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Editorial Reviews

From the Publisher
"An extremely useful synthesis of examinations of media images."—CHOICE
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Product Details

  • ISBN-13: 9780340580165
  • Publisher: Bloomsbury Academic
  • Publication date: 9/1/2009
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.54 (d)

Meet the Author

Myra MacDonald is Reader at the University of Stirling, UK

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Table of Contents

Acknowledgements
Introduction 1
Pt. I Discourse, consumerism, femininity
1 Disciplined approaches: redefining femininity 11
2 Voices off: women, discourse and the media 41
3 From Mrs Happyman to kissing chaps goodbye: advertising reconstructs femininity 73
Pt. II Feminine myths: replay or fast forward?
4 Enigma variations 105
5 Caring and sharing 132
6 Sex 'n spice 163
7 Refashioning the body 192
Glossary 222
Filmography 229
Bibliography 231
Index 245
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