Reputation: Realizing Value from the Corporate Imageby Charles J. Fombrun
Reputation shows how companies in a variety of industries like fashion,investment banking,and packaged goods-and even U.S. business schools-compete for prestige and achieve celebrity. Anchored by in-depth case studies that document how J. P. Morgan,Church & Dwight,and Salomon Brothers nurture,exploit,and protect their reputational capital,Reputation provides managers with a road map for auditing the standing of their own companies and examines strategies for building,sustaining,and defending corporate reputation.
- Harvard Business Review Press
- Publication date:
- Product dimensions:
- 6.34(w) x 9.76(h) x 1.25(d)
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