Reputation, Image and Impression Management by D. B. Bromley, Hardcover | Barnes & Noble
Reputation, Image and Impression Management

Reputation, Image and Impression Management

by D. B. Bromley
     
 

Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.

Overview

Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.

Editorial Reviews

Booknews
Bromley (psychology, U. of Liverpool) offers the first in-depth analysis of reputation from the perspective of social psychology. He defines different manifestations of reputation, and examines how it penetrates self-esteem, social identity, personal freedom, and social order. He also considers how a reputation is built and maintained, how it sometimes takes on an existence independent of the person, and how it can be manipulated through careful management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471938699
Publisher:
Wiley
Publication date:
06/08/1993
Pages:
312
Product dimensions:
6.24(w) x 9.29(h) x 0.90(d)

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