Reputation Management: The Key to Successful Public Relations and Corporate Communication / Edition 2 by John Doorley | 9780415801850 | Paperback | Barnes & Noble
Reputation Management: The Key to Successful Public Relations and Corporate Communication / Edition 2

Reputation Management: The Key to Successful Public Relations and Corporate Communication / Edition 2

by John Doorley
     
 

ISBN-10: 0415801850

ISBN-13: 9780415801850

Pub. Date: 10/25/2010

Publisher: Taylor & Francis

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and

Overview

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Product Details

ISBN-13:
9780415801850
Publisher:
Taylor & Francis
Publication date:
10/25/2010
Edition description:
Older Edition
Pages:
456
Sales rank:
844,149
Product dimensions:
6.90(w) x 9.80(h) x 1.00(d)

Table of Contents

Preface

1. Reputation Management

2. Ethics and Communication

3. Media Relations

4. Social Media

5. Organizational Communication

6. Government Relations

7. Community Relations

8. Investor Relations

9. Global Corporate Communication

10. Integrated Communication

11. Issues Management

12. Crisis Communication

13. Corporate Responsibility

14. Public Relations Consulting

15. Challenges and Opportunities in Corporate and Organizational Communication

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