Reputation Management: The Key to Successful Public Relations and Corporate Communication / Edition 2

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Overview

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors-and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail S. Belmuth, International Flavors & Fragrances, Inc.; Kenneth P. Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony P. Ewing, Logos Consulting Group; Ed Ingle,Microsoft Corporation; James E. Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America.

About the Author:
John Doorley, is academic director and clinical assistant professor of the M.S. in Public Relations and Corporate Communication program at New York University

About the Author:
Helio Fred Garcia is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business

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Editorial Reviews

From the Publisher
"The authors have found the right balance between academic rigor and practical application and between the foundational concepts of Public Relations and their application. It has been my text of choice for the past four years and will continue to be in the future."
—Professor Philip Herr, Fairfield University and SVP of Millward Brown
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Product Details

  • ISBN-13: 9780415801850
  • Publisher: Taylor & Francis
  • Publication date: 10/25/2010
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 456
  • Sales rank: 396,425
  • Product dimensions: 6.90 (w) x 9.80 (h) x 1.00 (d)

Meet the Author

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. Inc., is academic director and clinical assistant professor of the M.S. in Public Relations and Corporate Communication program at New York University, School of Continuing and Professional Studies.

Helio Fred Garcia is the founder and president of Logos Consulting Group. He is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business, and teaches courses on communication strategy and communication ethics, law, and regulation in NYU's M.S. in Public Relations and Corporate Communication program, School of Continuing and Professional Studies. He is the author of the two-volume book Crisis Communications.

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Table of Contents

Preface

1. Reputation Management

2. Ethics and Communication

3. Media Relations

4. Social Media

5. Organizational Communication

6. Government Relations

7. Community Relations

8. Investor Relations

9. Global Corporate Communication

10. Integrated Communication

11. Issues Management

12. Crisis Communication

13. Corporate Responsibility

14. Public Relations Consulting

15. Challenges and Opportunities in Corporate and Organizational Communication

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