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Research Design: Qualitative and Quantitative Approaches

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Overview

This book provides the basis for deciding whether to use a qualitative or quantitative approach for the design of a research study and how to write up the results of a study for a journal article or dissertation. Addressing these issues, the author offers a guide to the major design decisions, such as deciding upon a paradigm, stating the purpose of the study, identifying the research questions and hypotheses, using theory and defining and stating the significance of the study.

Describes the purpose statement/the use of a theory/combined qualitative & quantitative designs/scholarly writing/etc.

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Editorial Reviews

Journal of Marketing Research
"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals." — R. Dale Wilson
Journal of Marketing Research - R. Dale Wilson

"For those whose livelihood is based on the ability to design, conduct, and report research in an accurate, concise, and clear way, John W. Creswell’s book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Each chapter uses a reader-friendly format that includes bullets to emphasize key points, board materials, and tables with examples taken from journal articles, dissertations, and dissertation proposals."

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Product Details

  • ISBN-13: 9780803952546
  • Publisher: SAGE Publications
  • Publication date: 1/1/1998
  • Pages: 248
  • Product dimensions: 6.27 (w) x 9.34 (h) x 0.84 (d)

Meet the Author

John W. Creswell is a Professor of Educational Psychology at the University of Nebraska-Lincoln. In addition to teaching at the University, he has authored numerous articles on mixed methods research, qualitative methodology, and general research design and 22 books (including new editions), many of which focus on types of research designs, comparisons of different qualitative methodologies, and the nature and use of mixed methods research. His books are translated into many languages and used around the world. He held the Clifton Institute Endowed Professor Chair for five years at the University of Nebraska-Lincoln. For an additional five year, Dr. Creswell served as a co-director at the Office of Qualitative and Mixed Methods Research at the University of Nebraska-Lincoln, which provided support for scholars incorporating qualitative and mixed methods research into projects for extramural funding. He served as the founding Co-Editor for the SAGE journal, the Journal of Mixed Methods Research, and as an Adjunct Professor of Family Medicine at the University of Michigan where he assisted investigators in the health sciences and education with research methodology for National Institutes of Health and National Science Foundation projects. He also served extensively as a consultant in the health services research area for the Veterans Administration. Dr. Creswell was a Senior Fulbright Scholar to South Africa and in 2008 lectured to faculty at five universities on mixed methods in education and the health sciences. In 2012 he again was a Senior Fulbright Scholar to Thailand. In 2011 he served as a co-leader of a national working group at NIH developing “best practices” for mixed methods research in the health sciences. In spring 2013, Dr. Creswell was a Visiting Professor at Harvard’s School of Public Health. In summer, 2013, he conducted mixed methods training at Cambridge University in the UK. In 2014, he will be awarded an honorary doctorate from the University of Pretoria in South Africa.

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Table of Contents

A Framework for the Study
Use of the Literature
The Introduction to the Study
The Purpose Statement
Questions, Objectives, and Hypotheses
The Use of a Theory
Definitions, Delimitations, and Significance
A Quantitative Method
A Qualitative Procedure
Combining Qualitative and Quantitative Designs
Scholarly Writing
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Customer Reviews

Average Rating 4
( 12 )
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Sort by: Showing all of 12 Customer Reviews
  • Posted February 16, 2009

    Creswell does well

    As a professional educator seeking an advanced degree at an advanced age, I have been impressed by Creswell's ability to explain the process of writing a dissertation. The format of the chapters in the book make it easy to use as a template for constructing a dissertation proposal and, ultimately, the dissertation. Well done!

    5 out of 5 people found this review helpful.

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  • Anonymous

    Posted February 10, 2013

    Highly recommended-you must check it out!

    I highly recommend this book. It has been a big help in helping me with my research.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 14, 2005

    Save yourself the pain..

    I was forced to read this book for a graduate methodology course at Harvard. This is a verbose text on how to write an academically acceptable research paper. It overtly accepts all the suppositions of the academic writing process, many of which are highly debatable, while thoroughly venerating highbrow academia¿s proclivity for political correctness and leftism. Some portions border on the ridiculous and literally outright laughable with respect to how pedantic they are. The only reason this book was written, as he himself notes implicitly at one point, was that someone was going to write it. The simple lack of an authoritative text on graduate research methods begged for someone to hammer out 230+ pages of nonsense. Then again, ¿John W. Creswell is a Professor of Educational Psychology at Teachers College, University of Nebraska-Lincoln,¿ so it not like this pursuit comes as a big surprise. If you find the Chicago Manual of Style to be intriguing and edifying, and / or you are a total tool of the academic system, then this book is for you¿

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted April 8, 2010

    Great

    Great source to cite from!

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  • Anonymous

    Posted February 13, 2010

    Good guide to preparing a genuine research paper.

    My only reservation is that it is limited unnecessarily to the social sciences. The advice would apply to a broader set of academic disciplines. Lots of good examples.

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  • Anonymous

    Posted February 11, 2008

    Quality ground level research information

    This was a text used for one of my doctoral classes. I found this to be one of the best and practical books to explain basics to doctoral research design.

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