Research in Consumer Behavior

Overview

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer...
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Overview

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.
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Product Details

  • ISBN-13: 9781781900222
  • Publisher: Emerald Group Publishing Limited
  • Publication date: 12/31/2012
  • Series: Research in Consumer Behavior Series
  • Pages: 300
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Table of Contents

List of Contributors ix

Consumer Culture Theory: The Seven Year Itch xiii

Broader, Closer, Sweeter: First CCT Presidential Address John F. Sherry 1

Part I Gifts

Ideological Outcomes of Marketing Practices: A Critical Historical Analysis of Child Sponsorship Programs Leighann C. Neilson Robert Mittelman 9

Gifts and Gifting in Online Communities Tonya Williams Bradford Sonya A. Grier Geraldine Rosa Henderson 29

When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy Valérie Guillard Céline Del Bucchia 47

Part II Identity

Traversing the Matriarch's Domain: How Young Men Negotiate the Feminized Space of Fashion Consumption and Self-Presentation Dee Duffy 69

The Unspoken Truth: A Phenomenological Study of Changes in Women's Sense of Self and the Intimate Relationship with Cosmetics Consumption Chihling Liu Debbie Keeling Margaret Hogg 89

Sharing the Meal: Food Consumption and Family Identity Benedetta Cappellini Elizabeth Parsons 109

'Your Life When You've Got Everything is Different': Forced Transformations and Consumption Practices Andrés Barrios Maria G. Piacentini Laura Salciuviene 129

Part III Online Worlds

Attachment to Digital Virtual Possessions in Videogames Rebecca Watkins Mike Molesworth 153

"Doing Privacy": Consumers Search for Sovereignty Through Privacy Management Practices Jo En Yap Michael B. Beverland Liliana L. Bove 171

Part IV Globalism and Acculturation

A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency Fatima Regany Luca M. Visconti Marie-Hélène Fosse-Gomez 193

Cultural Reflexivity and the Nostalgia for Glocal Consumer Culture: Insights from a Multicultural Multiple Migration Context Julie Emontspool Dannie Kjeldgaard 213

Homecoming Tendencies: The Art of Preserving One's Existence in Places of Origin Pilar Rojas Gaviria 233

Part V Sustainable Living

Consumover Citizens and Sustainability Discourse: Practicing Consumer Agency Through Moving with Commodities Niklas Hansson Helene Brembeck 255

Different Ways of Saying Goodbye: Outlining Three Types of Abandonment of a Product Category Maribel Suarez Marie Agnes Chauvel 277

Myth Busting: Living in Harmony with Nature is Less Harmonic Than It Seems Joachim Scholz 297

Part VI Object Relations

Proximal and Contagious Indexicality: Unpacking the Meanings of Celebrity-Owned Objects John L. Lastovicka Chadwick J. Miller 317

The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self Hayley L. Cocker Emma N. Banister Maria G. Piacentini 333

World's Largest Metaphor Hits Iceberg: Travelling in Trope on Titanic Stephen Brown 353

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