How psychological research makes a difference in everyday lives
Research Methods: A Tool for Life introduces readers to the importance of scientific research in every day life. Updated in the third edition, this text presents current research that engages students with familiar issues. Discussions of controversies in psychology stimulate student interest while explaining important methodological concepts, which helps students understand how new research emerges.
Upon completing this book, readers should be able to:
Generate a research question and select an appropriate methodology
Deal appropriately with ethical issues related to research
Conduct meaningful research using a wide array of methodologies
Consider social and cultural factors when consuming or conducting research
Write a Research Report
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab: ValuePack ISBN-10: 0205903878 / ValuePack ISBN-13: 9780205903870
Bernard C. (Barney) Beins, Ph.D., is professor and chair of psychology at Ithaca College. He is author of about 150 articles, chapters, books, and pedagogical material and has given about 200 presentations. He recently received the Charles L. Brewer Distinguished Teaching of Psychology Award from the American Psychological Foundation. He is author with his daughter Agatha of Effective Writing in Psychology: Papers, Posters, and Presentations (Wiley-Blackwell) and Research Methods: A Tool for Life (Allyn & Bacon/Pearson).