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Research Methods for Business Students / Edition 6
     

Research Methods for Business Students / Edition 6

by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
 

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ISBN-10: 0273750755

ISBN-13: 9780273750758

Pub. Date: 07/15/2013

Publisher: Prentice Hall

Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking . . .

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I've got my data; what do I write first?'

. . . then, open this book to read

Overview

Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking . . .

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I've got my data; what do I write first?'

. . . then, open this book to read:

  • Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
  • A glossary of clear definitions of over 400 research terms
  • Cases and examples of student projects and academic research to show you how it’s done
  • Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

Don’t forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire.

Product Details

ISBN-13:
9780273750758
Publisher:
Prentice Hall
Publication date:
07/15/2013
Edition description:
Older Edition
Pages:
728
Product dimensions:
7.60(w) x 10.40(h) x 1.10(d)

Table of Contents

1 Business and management research, reflective diaries and the purpose of this book

2 Formulating and clarifying the research topic

3 Critically reviewing the literature

4 Understanding research philosophies and approaches

5 Formulating the research design

6 Negotiating access and research ethics

7 Selecting samples

8 Using secondary data

9 Collecting primary data through observation

10 Collecting primary data using semi-structured, in-depth and group interviews

11 Collecting primary data using questionnaires

12 Analysing quantitative data

13 Analysing qualitative data

14 Writing and presenting your project report

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