Research Methods for Business: A Skill Building Approach / Edition 5

Research Methods for Business: A Skill Building Approach / Edition 5

by Uma Sekaran, Roger Bougie
     
 

ISBN-10: 0470744790

ISBN-13: 9780470744796

Pub. Date: 02/02/2010

Publisher: Wiley

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible…  See more details below

Overview

Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:

  • A fully updated Instructor’s Guide
  • Data sets
  • PowerPoint lecture slides for each chapter
  • Lecturers’ Testbank with multiple choice, true false, short answer and essay questions.
  • Self-test quizzes
  • SPSS tutorial videos for students

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Product Details

ISBN-13:
9780470744796
Publisher:
Wiley
Publication date:
02/02/2010
Series:
CourseSmart Series
Edition description:
New Edition
Pages:
488
Product dimensions:
7.40(w) x 9.20(h) x 0.90(d)

Table of Contents

About the authors xvii

Preface xix

Chapter 1 Introduction to research 1

Chapter 2 Scientific investigation 17

Chapter 3 The research process: the broad problem area and defining the problem statement 35

Chapter 4 The research process: theoretical framework and hypothesis development 67

Chapter 5 The research process: elements of research design 101

Chapter 6 Measurement of variables: operational definition 125

Chapter 7 Measurement: scaling, reliability, validity 139

Chapter 8 Data collection methods 179

Chapter 9 Experimental designs 225

Chapter 10 Sampling 261

Chapter 11 Quantitative data analysis 303

Chapter 12 Quantitative data analysis: hypothesis testing 335

Chapter 13 Qualitative data analysis 369

Chapter 14 The research report 389

A final note to students 423

Statistical tables 425

Glossary 435

Bibliography 449

Index 457

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