Research Methods for Business: A Skill Building Approach / Edition 5

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Overview

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
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Product Details

  • ISBN-13: 9780470744796
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/2/2010
  • Series: CourseSmart Series
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 488
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.

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Table of Contents

Ch. 1 Introduction to Research 1
Ch. 2 Scientific Investigation 20
Ch. 3 Technology and Business Research 39
Ch. 4 The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition 54
Ch. 5 The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development 85
Ch. 6 The Research Process: Step 6: Elements of Research Design 116
Ch. 7 Experimental Designs 141
Ch. 8 Measurement of Variables: Operational Definition and Scales 174
Ch. 9 Measurement: Scaling, Reliability, Validity 195
Ch. 10 Data Collection Methods 218
Ch. 11 Sampling 263
Ch. 12 Data Analysis and Interpretation 300
Ch. 13 The Research Report 338
Ch. 14 Managerial Decision Making and Research 371
Module: A Refresher on Some Statistical Terms and Tests 391
A Final Note to the Student 412
Glossary of Terms 414
References 426
Statistical Tables 432
Index 441
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