Research Methods for Business / Edition 4

Research Methods for Business / Edition 4

4.0 1
by Uma Sekaran

ISBN-10: 0471384488

ISBN-13: 9780471384489

Pub. Date: 09/01/2002

Publisher: Wiley, John & Sons, Incorporated

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Wiley, John & Sons, Incorporated
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Table of Contents

Ch. 1Introduction to Research1
Ch. 2Scientific Investigation20
Ch. 3Technology and Business Research39
Ch. 4The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition54
Ch. 5The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development85
Ch. 6The Research Process: Step 6: Elements of Research Design116
Ch. 7Experimental Designs141
Ch. 8Measurement of Variables: Operational Definition and Scales174
Ch. 9Measurement: Scaling, Reliability, Validity195
Ch. 10Data Collection Methods218
Ch. 11Sampling263
Ch. 12Data Analysis and Interpretation300
Ch. 13The Research Report338
Ch. 14Managerial Decision Making and Research371
Module: A Refresher on Some Statistical Terms and Tests391
A Final Note to the Student412
Glossary of Terms414
Statistical Tables432

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