Research Methods for Business: A Skill Building Approach / Edition 4

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Overview

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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Product Details

  • ISBN-13: 9780471203667
  • Publisher: Wiley
  • Publication date: 9/28/2002
  • Edition description: REV
  • Edition number: 4
  • Pages: 464
  • Product dimensions: 7.70 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.

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Table of Contents

Chapter 1. Introduction to Research.

Chapter 2. Scientific Investigation.

Chapter 3. Technology and Business Research.

Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.

Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.

Chapter 6. The Research Process: Step 6: Elements of Research Design.

Chapter 7. Experimental Designs.

Chapter 8. Measurement of Variables: Operational Definition and Scales.

Chapter 9. Measurement: Scaling, Reliability, Validity.

Chapter 10. Data Collection Methods.

Chapter 11. Sampling.

Chapter 12. Data Analysis and Interpretation.

Chapter 13. The Research Report.

Chapter 14. Managerial Decision Making and Research.

Module: A Refresher on Some Statistical Terms and Tests.

A Final Note to the Student.

Glossary of Terms.

References.

Statistical Tables.

Index.

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