Research Methods for Business: A Skill Building Approach / Edition 4

Research Methods for Business: A Skill Building Approach / Edition 4

by Uma Sekaran
     
 

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.

• The issues in cross-national research in sampling and data collection are thoroughly discussed.

• The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.See more details below

Overview

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.

• The issues in cross-national research in sampling and data collection are thoroughly discussed.

• The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Product Details

ISBN-13:
9780471203667
Publisher:
Wiley
Publication date:
09/28/2002
Edition description:
REV
Pages:
464
Product dimensions:
7.70(w) x 9.30(h) x 0.90(d)

Table of Contents

Chapter 1. Introduction to Research.

Chapter 2. Scientific Investigation.

Chapter 3. Technology and Business Research.

Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.

Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.

Chapter 6. The Research Process: Step 6: Elements of Research Design.

Chapter 7. Experimental Designs.

Chapter 8. Measurement of Variables: Operational Definition and Scales.

Chapter 9. Measurement: Scaling, Reliability, Validity.

Chapter 10. Data Collection Methods.

Chapter 11. Sampling.

Chapter 12. Data Analysis and Interpretation.

Chapter 13. The Research Report.

Chapter 14. Managerial Decision Making and Research.

Module: A Refresher on Some Statistical Terms and Tests.

A Final Note to the Student.

Glossary of Terms.

References.

Statistical Tables.

Index.

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