Research Methods for Social Psychology / Edition 2
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Research Methods for Social Psychology / Edition 2

by Dana S. Dunn
     
 

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ISBN-10: 1118406052

ISBN-13: 9781118406052

Pub. Date: 12/18/2012

Publisher: Wiley

The 2nd edition of Research Methods for Social Psychology offers information on how to conduct empirical research in social psychology. The author teaches readers to think like experimental social psychologists, that is, to use or develop explanatory theories and to manipulate and measure variables in order to explain the origin or purpose of some aspect of

Overview

The 2nd edition of Research Methods for Social Psychology offers information on how to conduct empirical research in social psychology. The author teaches readers to think like experimental social psychologists, that is, to use or develop explanatory theories and to manipulate and measure variables in order to explain the origin or purpose of some aspect of social life. It provides information to perform research projects on human social behavior from start to finish, from selecting a research topic to collecting and analyzing data to writing up and the results using the American Psychological Association’s required format (i.e., APA-style). Along the way, they will learn about the particular ethical issues social psychologists face, the logic of experimental design, alternative research approaches, sorting accuracy from error in research, and how to orally present their findings, among other issues.

This book contains up-to-date scholarship and emphasizes active learning through pedagogical activities and exercises designed to help students design and execute their own social psychological research.

Product Details

ISBN-13:
9781118406052
Publisher:
Wiley
Publication date:
12/18/2012
Edition description:
New Edition
Pages:
392
Sales rank:
1,012,254
Product dimensions:
7.60(w) x 9.40(h) x 0.80(d)

Table of Contents

Detailed Table of Contents.

List of Active Learning Exercises.

Preface.

Acknowledgments.

1 Studying Social Psychology.

2 Developing Research Topics in Social Psychology.

3 Ethical Issues in Social Psychological Research.

4 Basic Experimental Design.

5 Alternatives to Experimental Research in Social Psychology.

6 Developing Questionnaires and Surveys.

7 Introducing a Difference: Independent Variables.

8 Measuring What Happens: Dependent Variables.

9 Validity and Realism in Research.

10 Conducting Social Psychology Experiments: Practical Matters.

11 Data Analysis.

12 Presenting Social Psychological Research.

Appendix A Major Journals in Social Psychology.

Appendix B Reading Journal Articles in Social Psychology.

Appendix C Annotated Student Research Paper.

References.

Author Index.

Subject Index

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