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Research Methods for Social Psychology / Edition 1

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Overview

"Research Methods for Social Psychology will help students learn to conduct empirical research in social psychology. The author teaches students to think like experimental social psychologists, that is, to use or develop explanatory theories and to manipulate and measure variables In order to explain the origin or purpose of some aspect of social life. Students will learn to perform research projects on human social behavior from start to finish, from selecting a research topic to collecting and analyzing data, to writing up the results using the American Psychological Association's required format (i.e., APA style). Along the way, they will learn about the particular ethical issues social psychologists face, the logic of experimental design, alternative research approaches, sorting accuracy from error in research, and how to present their findings orally,among other issues." This book contains up-to-date scholarship and emphasizes active learning through pedagogical activities and exercises designed to help students design and execute their own social psychological research.
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Editorial Reviews

From the Publisher
Though research methods courses for specific areas of psychology are becoming increasingly common at colleges and universities, most available books are general, applicable to any area of psychology. Dunn (Moravian College) provides an introduction to all of the usual research methods topics (e.g., choosing a research question, strategies of investigation, data analysis techniques) using examples from social psychology. Though the concepts Dunn covers are the same as those covered in most research-methods textbooks, the frequent mention of famous social psychology experiments and eminent social psychologists adds to the presentation and may motivate students engaged in the study of social psychology. In addition, Dunn's prose is clear and accessible, and the book's visual formatting is straightforward rather than flashy. Though intended primarily as a textbook, this volume would also be a welcome addition to a library's holdings. Summing Up: Recommended. Upper-division undergraduates and graduate students. -- B. J. Lovett, Elmira College (Choice, February 2009)
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Product Details

  • ISBN-13: 9781405149808
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/11/2008
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 424
  • Product dimensions: 7.00 (w) x 9.80 (h) x 1.10 (d)

Meet the Author

Dana S. Dunn is Professor of Psychology at Moravian College in Bethlehem, PA. Among other works, he is the author of Statistics and Data Analysis for the Behavioral Sciences (2001), and A Short Guide to Writing about Psychology (2004), as well as several works currently in preparation, including Best Practices for Teaching Critical Thinking in Psychology (with Randolph Smith and Jane Halonen; 2009), Psychology Applied to Modern Life: Adjustment in the 21st Century, 9th edition (with Wayne Weiten and Margaret A. Lloyd; 2009), and the second edition of The Practical Researcher: A Student Guide to Conducting Psychological Research (Wiley Blackwell; 2010). Dana Dunn is a Fellow of the American Psychological Association (APA) and a charter member of the American Psychological Society (APS).
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Table of Contents

List of Active Learning Exercises

1 Studying Social Psychology 1

2 Developing Research Topics in Social Psychology 21

3 Ethical Issues in Social Psychological Research 47

4 Basic Experimental Design 75

5 Alternatives to Experimental Research in Social Psychology 111

6 Developing Questionnaires and Surveys 149

7 Introducing a Difference: Independent Variables 183

8 Measuring What Happens: Dependent Variables 207

9 Validity and Realism in Research 233

10 Conducting Social Psychology Experiments: Practical Matters 257

11 Data Analysis 279

12 Presenting Social Psychological Research 299

App. A Major Journals in Social Psychology 333

App. B Reading Journal Articles in Social Psychology 335

App. C Student Research Paper 339

References 351

Author Index 375

Subject Index 383

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