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From the Publisher
"A thorough and logical text with good advice and support for students creating a research project. The text format is ideal to guide students in not only gaining an understanding of research methods but applying the information as well."
"The material presented in the Gravetter and Forzano text is efficient, detailed, and presented in a sophisticated yet interesting manner. The learning checks provide ample opportunity for the students to ensure they understand the material, and expand upon the concepts in question."