Research Methods in Anthropology is the standard textbook for methods classes in anthropology programs. Over the past dozen years, it has launched tens of thousands of students into the field with its combination of rigorous methodology, wry humor, commonsense advice, and numerous examples from actual field projects. Now the fourth edition of this classic textbook is ready, written in Russ Bernard's unmistakable conversational style. It contains all the useful methodological advice of previous editions and more: additional material on text analysis, an expanded section on sampling in field settings, the use of computers for fieldwork and analysis, the pros and cons of rapid assessment techniques in anthropology, dozens of new examples, and an expanded bibliography. 'Methods belong to all of us' is the watchphrase of this book. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, your students should learn field methods from the best guide around.
Ideal for college level courses in anthropology, Research Methods in Anthropology is also to be strongly recommended as accessibly informative for non-specialist general readers with an interest in anthropological research.
Bernard's goal is to help anthropology students learn research methods before they go out on their first expedition to collect data. His guide has been used as a textbook for courses on research methods since it appeared in 1988. His first message is that students do no have to, and should not, choose between qualitative and quantitative roads to their careers. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Notes On Anthropology
This volume is fun to read and will turn SIL OWLs (ordinary working linguists) on to doing ethnography.... If new fieldworkers will just read the 16 pages (187-202) on how to choose informants they will find that alone worth the book's price and save themselves months of mistrials.... We predict this book will become the most widely used text in university anthropology classes on research techniques.... Research Methods is an invaluable resource to beginning field researchers, and even to experienced researchers who want a new angle on fieldwork. It covers a broad range of methodologies with many helpful examples and illustrations. Readers will gain both knowledge and a deeper appreciation of the problems of field research by reading this book. We recommend that every SIL library around the world have a copy of the third edition. It is such a significant improvement that SIL researchers will do themselves a disservice if they continue to rely on the earlier second edition.
— Virginia B. Crowell and Thomas N. Headland, (University of North Dakota and SIL)
This 753-page volume, now in its third edition, is the standard for anthropology students and researchers alike and offers valuable information and advice to all social scientists interested in research methods and analysis.... An absolute must for all libraries, classrooms, and individuals interested in this subject matter.
— M.R. Dittemore, (Smithsonian Institution Libraries)
H. Russell Bernard is professor of anthropology at the University of Florida. He is the editor of the Handbook of Methods in Cultural Anthropology, the author of Social Research Methods, and is the founder and current editor of the journal Field Methods.
Chapter 1 Anthropology and the Social Sciences Chapter 2 The Foundations of Social Research Chapter 3 Preparing for Research Chapter 4 The Literature Search Chapter 5 Research Design: Experiments and Experimental Thinking Chapter 6 Sampling Chapter 7 Sampling Theory Chapter 8 Nonprobability Sampling and Choosing Informants Chapter 9 Interviewing: Unstructured and Semistructured Chapter 10 Structured Interviewing I: Questionnaires Chapter 11 Structured Interviewing II: Cultural Domain Analysis Chapter 12 Scales and Scaling Chapter 13 Participant Observation Chapter 14 Field Notes: How to Take Them, Code Them, Manage Them Chapter 15 Direct and Indirect Observation Chapter 16 Introduction to Qualitative and Quantitative Analysis Chapter 17 Qualitative Data Analysis I: Text Analysis Chapter 18 Qualitative Data Analysis II: Models and Matrices Chapter 19 Univariate Analysis Chapter 20 Bivariate Analysis: Testing Relations Chapter 21 Multivariate Analysis Chapter 22 Appendix A: Table of Random Numbers Chapter 23 Appendix B: Table of Areas under a Normal Curve Chapter 24 Appendix C: Students' t Distribution Chapter 25 Appendix D: Chi-Square Distribution Table Chapter 26 Appendix E: F Tables for the .05 and .01 Levels of Significance Chapter 27 Appendix F: Resources for Fieldworkers