Research Methods in Business Studies / Edition 4

Research Methods in Business Studies / Edition 4

by Pervez Ghauri, Kjell Gronhaug
     
 

ISBN-10: 0273712047

ISBN-13: 9780273712046

Pub. Date: 09/22/2010

Publisher: Prentice Hall

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue

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Overview

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

Product Details

ISBN-13:
9780273712046
Publisher:
Prentice Hall
Publication date:
09/22/2010
Edition description:
New Edition
Pages:
288
Sales rank:
427,229
Product dimensions:
6.60(w) x 9.40(h) x 0.60(d)

Table of Contents

Provisional TOC

PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH

1. Introduction
2. Research in business

PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements

7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data

PART THREE: IMPLEMENTATION
11. Quantitative data analysis

12. Qualitative Data analysis

13. Writing the final report

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