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Research Methods in Business Studies: A Practical Guide
     

Research Methods in Business Studies: A Practical Guide

by Pervez N. Ghauri, Kjell Gronhaug, Ivar Kristianslund
 

ISBN-10: 0130157104

ISBN-13: 9780130157102

Pub. Date: 01/28/1994

Publisher: Prentice Hall Professional Technical Reference

Research Methods in Business Studies

A Practical Guide

Third edition

Pervez Ghauri and Kjell Gronhaug

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it

Overview

Research Methods in Business Studies

A Practical Guide

Third edition

Pervez Ghauri and Kjell Gronhaug

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key Features:

  • Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.
  • Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing.
  • Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation.
  • Offers clear guidelines about structuring clear, concise and relevant reports.
  • Contains detailed discussion of research theories and their practical application in business.

This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.

Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Product Details

ISBN-13:
9780130157102
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
01/28/1994
Pages:
350
Product dimensions:
6.89(w) x 9.28(h) x 0.39(d)

Table of Contents

PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction
2. Research in business PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements 7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data PART THREE: IMPLEMENTATION
11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report

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