Research Methods in Service Industry Management

Research Methods in Service Industry Management

by Nick Johns, Darren Lee-Ross
     
 

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ISBN-10: 0304335126

ISBN-13: 9780304335121

Pub. Date: 07/23/1998

Publisher: Cengage Learning EMEA Higher Education

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Overview

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Product Details

ISBN-13:
9780304335121
Publisher:
Cengage Learning EMEA Higher Education
Publication date:
07/23/1998
Edition description:
New Edition
Pages:
192
Product dimensions:
6.95(w) x 9.59(h) x 0.75(d)

Table of Contents


Introduction. 1. The Nature of Research. 2. Systems Theory and Research. 3. Planning Research. 4. Quantitative Research Methods. 5. Analysing Quantitative Data. 6. Qualitative Research Methods. 7. Integrative Research Approaches. 8. Writing, Reporting and Publishing. Further Reading. Index.

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