Research Methods in Service Industry Management

Research Methods in Service Industry Management

by Nick Johns, Darren Lee-Ross
     
 

View All Available Formats & Editions

Until now there has been no text which specifically examines research techniques in service industries. Books have until now been based on research methods which have been adapted from other more established academic disciplines. This book establishes a research methodology specifically designed for the service industry, explaining the whys and wherefores of research

Overview

Until now there has been no text which specifically examines research techniques in service industries. Books have until now been based on research methods which have been adapted from other more established academic disciplines. This book establishes a research methodology specifically designed for the service industry, explaining the whys and wherefores of research and putting different paradigms and styles of research into perspective. It provides a solid understanding of the theoretical perspectives involved while exploring the practicalities of undertaking service industries research, and is suitable for both undergraduate and postgraduate students.

Product Details

ISBN-13:
9780304335138
Publisher:
Continuum International Publishing Group
Publication date:
06/28/1998
Pages:
192
Product dimensions:
9.75(w) x 6.50(h) x (d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >