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Research on Main Street: Using the Web to Find Local Business and Market Information [NOOK Book]

Overview

In today?s global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic?especially for counties, cities, census blocks, or any other substate areas?makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use ...

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Research on Main Street: Using the Web to Find Local Business and Market Information

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Overview

In today’s global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic—especially for counties, cities, census blocks, or any other substate areas—makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable “Tips from the Pros,” short sections spotlighting expert researchers’ advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at ResearchOnMainStreet.com.

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Product Details

  • ISBN-13: 9780910965958
  • Publisher: Information Today, Inc.
  • Publication date: 4/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • File size: 2 MB

Meet the Author

Marcy Phelps is the president of Phelps Research. She lives in Lakewood, Colorado. Mary Ellen Bates is the author of Building and Running a Successful Research Business. She lives in Longmont, Colorado.

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Table of Contents

Acknowledgments xi

About the Website xiii

Foreword Mary Ellen Bates xv

Introduction xix

Chapter 1 Planning the Trip: How to Approach Local Business Research 1

Take a Geography Lesson 2

Small Locations Don't Live in Isolation 2

Take Time for a Reality Check 3

Be Flexib 5

Throw In a Little Creativity 6

Use the Web to Find Sources Rather Than Just Answer 7

Verify What You Find 10

Know When It's Time to Pay 11

Chapter 2 Packing the Essentials: Key Resources for Local Business Research 13

So Many Choices 14

People Resources 15

Government Resources 16

Local Organizations 26

Specialized Resources 28

News Resource 30

Social Media Resources 34

Chapter 3 Avoiding Shady Characters: Evaluating Information on the Web 41

What's the Problem? 41

Tips for Finding Quality Local Information 46

Chapter 4 Local Demographic 57

About Local Demographics 57

Before You Get Started 59

Decision Points 63

Best Places to Look 64

Putting It Into Action 73

Chapter 5 Local Economic 77

About Local Economics 77

Before You Get Started 78

Decision Points 81

Best Places to Look 84

Putting It Into Action 99

Chapter 6 Local Companies 105

About Local Companies 105

Before You Get Started 106

Decision Points 108

Best Places to Look 111

Putting It Into Action 125

Chapter 7 Looking for Locals 129

About Looking for Locals 129

Before You Get Started 131

Decision Points 133

Best Places to Look 135

Putting It Into Action 144

Chapter 8 Local Issues 149

About Local Issues 149

Before You Get Started 151

Decision Points 153

Best Places to Look 157

Putting It Into Action 164

Chapter 9 Paying at the Pump: Fee-Based Sources for Local Business Information 171

Fee-Based vs. Free Resources 172

Types of Fee-Based Sources 175

Pricing 176

What's the Value of Your Time? 178

Fee-Based Sources for Local Information 179

Appendix A Resource Roadmap: Key Sources for Local Research 189

Appendix B How Do I…?: Short Guides to Local Business Research 231

About the Author 241

Index 243

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