Researching and Writing Dissertations in Business and Management / Edition 1

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Overview

Essential reading for diploma, degree and postgraduate taught-course students, this is an accessible and comprehensive guide to the process of completing projects, extended reports, dissertations and theses on business and management topics. Combining an extensive review of basic research methods and techniques with guidelines on the management of the dissertation writing process, the authors cover issues from the selection of topics to the research, preparation, structuring and presentation of a dissertation.

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Product Details

  • ISBN-13: 9781861526083
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 3/28/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 280
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.60 (d)

Meet the Author

Michael Riley is Senior Lecturer in the Department of Management Studies at Surrey University, which houses one of the UK's top hospitality and tourism departments. He is the author of numerous books and articles and is recognized as one of the UK's foremost academics in this area.

Roy Wood is Professor at the Scottish Hotel School, Strathclyde University. He is the author of four books and many academic articles.

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Table of Contents

1. Introduction. PART 1: GETTING STARTED. 2. What is Research For and What Does it Involve? 3. Thinking About Doing: Choosing a Topic. 4. Choosing a Research Method. 5. Describing Research Objectives Through Mapping Sentences. 6. The Uses of Classification Systems and Typologies. 7. Managing the Research Process: A Basic Framework. PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects. 9. Questionnaire Design. 10. Quality and Quantity: Some Miscellaneous Methods. 11. Measuring Attitudes. 12. How to Interview. 13. So Just What is Ethnography? PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES. 14. An Introduction to Statistical Terms and Concepts. 15. The Concept of Probability Theory. 16. Descriptive Statistics. 17. Statistical Tests. 18. Measures of Association. PART 4: WRITING THE DISSERTATION. 19. Key Techniques in Writing Up Your Dissertation. 20. The Oral Presentation of Dissertation Findings. Appendix - Statistical Tables. Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 31, 2002

    The advice is tailored for business and management.

    As someone who works privately with dissertation students, I recommend this book. When students in the business and management contact me, I recommend that they use this book as reference. Its advice is tailored to their needs.

    Was this review helpful? Yes  No   Report this review
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