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Researching Audiences: A Practical Guide to Methods in Media Audience Analysis / Edition 1
     

Researching Audiences: A Practical Guide to Methods in Media Audience Analysis / Edition 1

by Catherine Murray, Kim Schroder, Kirsten Drotner, Steve Kline
 

ISBN-10: 0340762748

ISBN-13: 9780340762745

Pub. Date: 06/27/2003

Publisher: Bloomsbury Academic

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior

Overview

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.

Product Details

ISBN-13:
9780340762745
Publisher:
Bloomsbury Academic
Publication date:
06/27/2003
Series:
A Hodder Arnold Publication
Edition description:
New Edition
Pages:
256
Product dimensions:
6.14(w) x 9.21(h) x 0.88(d)

Table of Contents

Part 1 - Approaching the Media Audience

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