Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

Overview

The new edition is a comprehensive and authoritative guide to researching media and communication to perform and analyze research tasks.

With detailed introductions to the major research methods, the book gives detailed examples of research and analysis and practical step-by-step guidance in clear language. It also includes an expanded and updated section on the internet, online databases and the latest CAQDAS (Computer Assisted Qualitative Data Analysis Software) packages, as ...

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Overview

The new edition is a comprehensive and authoritative guide to researching media and communication to perform and analyze research tasks.

With detailed introductions to the major research methods, the book gives detailed examples of research and analysis and practical step-by-step guidance in clear language. It also includes an expanded and updated section on the internet, online databases and the latest CAQDAS (Computer Assisted Qualitative Data Analysis Software) packages, as well as new case studies, international examples and details of recent developments in media and communication studies.

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Editorial Reviews

From the Publisher
"The key strengths of this book are built on clear explanations of the relationship of theory to research, the strong emphasis placed on practical application (the 'how to') of the methods and techniques discussed and the guidance given in relation to the stages of the research process." —Liam French, Art:Design:Media (Higher Education Academy)

"This is an enormously useful text for anyone interested in an up-to-date guide to cultural analysis; it will be indispensible for teaching research methods in communication studies."—Hanno Hardt, Professor, University of Iowa

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Product Details

  • ISBN-13: 9780340926994
  • Publisher: Bloomsbury Academic
  • Publication date: 8/24/2007
  • Series: A Hodder Arnold Publication
  • Edition description: REV
  • Edition number: 2
  • Pages: 440
  • Product dimensions: 6.18 (w) x 9.33 (h) x 0.94 (d)

Meet the Author

David Deacon is Senior Lecturer in the Department of Social Science, Loughborough, UK.

Michael Pickering is Professor in the Department of Social Science, Loughborough, UK.

Peter Golding is Professor in the Department of Social Science, Loughborough, UK and Chair of the European Sociological Association Media Research Network.

Graham Murdock is Reader in the Department of Social Science, Loughborough, UK.

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Table of Contents

Preface
Acknowledgements
Ch. 1 Approaching research 1
Ch. 2 Dealing with documentation 14
Ch. 3 Selecting and sampling 40
Ch. 4 Asking questions 62
Ch. 5 Handling numbers 81
Ch. 6 Counting contents 114
Ch. 7 Analysing texts 132
Ch. 8 Unpacking news 162
Ch. 9 Viewing the image 185
Ch. 10 Interpreting images 208
Ch. 11 Being an observer 248
Ch. 12 Attending to talk 279
Ch. 13 Taking talk apart 304
Ch. 14 Using computers 329
Ch. 15 Beyond methodology: the what, how and why of researching communications 365
Glossary 388
Bibliography 402
Index 417
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