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Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think
     

Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think

by Paul Szwarc
 

* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

Overview

* Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

Product Details

ISBN-13:
9780749443368
Publisher:
Kogan Page, Ltd.
Publication date:
09/28/2005
Series:
Market Research in Practice Series
Pages:
258
Product dimensions:
6.12(w) x 9.28(h) x 1.02(d)

Meet the Author

Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.

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