The Responsibility Revolution: How the Next Generation of Businesses Will Win

Overview

In The Responsibility Revolution, Jeffrey Hollender, co-founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings ...

See more details below
Other sellers (Hardcover)
  • All (39) from $1.99   
  • New (14) from $11.66   
  • Used (25) from $1.99   

Overview

In The Responsibility Revolution, Jeffrey Hollender, co-founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings together a potent mix of corporate giants, big brands, and emerging companies—from pioneers in sustainability to those now forging their own path—including Nike, Timberland, eBay, IBM, Marks & Spencer, Patagonia, Novo Nordisk, Organic Valley, Etsy, Linden Lab, and Seventh Generation. Revealing how these top businesses redefine what it means for companies to act responsibly, each chapter offers new models for building the kind of exemplary companies that will thrive in this new era of sustainability.

This is a first-of-its-kind book for leaders, entrepreneurs, managers, and change agents everywhere. Filled with fresh ideas and actionable strategies, The Responsibility Revolution shows how to commit your company to a socially and environmentally responsible business and culture—one that not only competes on values, but wins.

Read More Show Less

Editorial Reviews

Publishers Weekly - Library Journal
With the public increasingly embracing ecological sustainability, many businesses have pledged to be good corporate citizens-but how committed are they? Hollender, chairman of clean household company Seventh Generation, shares his own company's process of redefining its mission and values, and makes an unimpeachable argument for how sustainable business practices protect both the environment and employees. However, he fails to obviate criticisms or concerns that companies can remain competitive and profitable while undergoing the transition to becoming more environmentally conscious. For example, Hollender describes how outdoor clothing and equipment company Patagonia decided to move from chemically grown or treated cotton and wool to "good cotton," only to find that their demand exceeded supply. Patagonia had to convert farmers to new growing methods, which increased the price of their product. While the company "eventually right-sized itself," and "influenced far bigger companies... to follow its lead," it is unclear what the company's return on investment was or how long it took to achieve. While corporate responsibility is an incontrovertibly attractive ethos, this work skimps on the finer points and complications of making this necessary-but complex-transition.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Read More Show Less

Product Details

  • ISBN-13: 9780470558423
  • Publisher: Wiley
  • Publication date: 3/15/2010
  • Edition number: 1
  • Pages: 214
  • Product dimensions: 6.10 (w) x 9.00 (h) x 0.80 (d)

Table of Contents

Foreword Perter M. Senge xi

Preface: The Responsibility Revolution: Our Manifesto xv

1 The Responsibility Revolution Takes Off 1

2 The Company Takes on a Mission: "Doing Work That Matters" Matters Now More Than Ever 21

3 Not a Company, But a Community: A Blueprint for Summoning People's Potential 53

4 Make It Transparent: In a See-Through World, It Doesn't Pay to Be Opaque 79

5 Authentically Good: Building the Mission into Every Part of the Business 107

6 The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration 131

7 Beyond Responsibility: The Case for Corporate Consciousness 159

Epilogue 181

Notes 185

Acknowledgments 201

About the Authors 205

Index 207

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)